Swirl was an online private-sale site created in partnership with DailyCandy. They sold clothing and accessories from the US’s best designers at special members-only sale prices. I joined the start-up as Senior Designer in the infancy of the company and worked closely with the Creative Director to bring the brand to life on a daily basis.
I was instrumental in setting-up the studio, art directing and acting as digital tech on daily photoshoots. Once the products were photographed I selected images, retouched photos and prepared them for the website. I also created a huge range of marketing material from banner ads, daily emails and special promotions.